We love babies. And we understand that babies’ delicate skin needs gentle care to keep it perfectly baby soft. That’s why our baby soft bath, enriched with moisturising baby lotion and with our unique NO MORE TEARS formula is designed to gently cleanse skin, leaving it perfectly baby soft. Its rich lather and unmistakable baby fresh smell will surround you with softness. JOHNSON’S Baby. Trusted by mums for over 100 years.